Producer

I have more than 10 years of experience leading creative and audiovisual projects for global brands, building a professional career focused on the end-to-end management of campaigns, content production, and brand experience development within highly demanding international environments. Throughout my career, I have worked cross-functionally alongside clients, creative agencies, production teams, and international partners, combining strategic thinking, visual sensitivity, and strong operational skills to deliver projects aligned with communication objectives and brand positioning.

PROJECTS

Honestly, I’ve enjoyed every project I’ve worked on for very different reasons, but I have a special memory of my first shoot with BBVA. The director tested positive for COVID right after arriving, so we had to send him back to the hotel and run the entire production remotely via streaming.

The most complex one: Toyota. An 8-day shoot with photography and video running simultaneously, sharing cars across teams and locations. Some of the vehicles also had to arrive from London… and not all of them showed up when we needed them. It required a lot of production engineering and improvisation skills to keep everything moving smoothly without any visible chaos. And we pulled it off.

And the most fun: Alvalle – Siempre a mano. We travelled to Murcia to shoot in the orchards, and it became one of those projects where you genuinely enjoy the whole process. Amazing agency team, great energy, and a pretty epic shoot surrounded by tomatoes, mud, and intense heat.