The sound of summer
Model: Melanie BLOW MODELS
STYLIST: Cristina Gadea
Client: OYSHO
Photography, Postproduction & Art Direction: Circe Ervina
The sound of summer
This project is a fully self-produced created independently with passion, intuition, and a minimal crew.
The production was carried out between a Stylist and myself. The models generously collaborated in exchange for the shooting experience and portfolio material, while every creative and technical aspect — from art direction to retouching and visual development — was developed independently using a combination of handcrafted processes and AI-assisted postproduction.
Although the series was not commissioned, it was conceived with the visual language and campaign sensitivity of a contemporary swimwear brand such as Oysho. The intention was to create an editorial universe that could naturally belong to a spring/summer campaign while simultaneously expanding our creative portfolio and allowing space for experimentation, freedom, and play.
More than a commercial production, the project became an exercise in visual storytelling driven by resourcefulness, aesthetics, and genuine creative motivation.
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