Blowing in the air
Client: Women´s Secret
“Blowing in the Air” is a fully self-produced concept imagined for Women’secret, developed independently through passion, experimentation, and a strong visual identity.
The project was created with an intentionally minimal structure: the entire production was carried out between a Stylist and myself, without assistants or external crew. The models collaborated in exchange for the shooting and portfolio material, while the creative direction, photography, styling coordination, retouching, and postproduction were independently developed using both handcrafted techniques and AI-assisted processes.
Although unofficial and non-commissioned, the editorial was conceived as if it belonged to a contemporary Women’s secret campaign — delicate, feminine, intimate, and effortlessly sensual. The series explores softness, movement, lightness, and the emotional atmosphere of summer through an elevated fashion language inspired by European editorials and modern beauty campaigns.
Created purely for creative exploration, portfolio expansion, and the joy of producing imagery with limited resources, “Blowing in the Air” reflects how independent productions can still achieve the visual depth and campaign sensibility of a large commercial fashion brand.
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